The Story
In the name of God, Most Gracious, Most Merciful.[28:50]
But if they hearken not to thee, know that they only follow their own lusts: and who is more astray than one who follow his own lusts, devoid of guidance from God? for God guides not people given to wrong-doing.

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* v.50 : They were challenged to produce something better, to be a guide in life. But as they could not, it was evident that their objections were fractious. They were only following their own selfish lusts of power, monopoly, and exploitation of the poor and ignorant. How can such people receive guidance?